About

Fred Corazza

I am a Senior Creative/ Art Director with over 13 years’ experience working across multiple markets around the globe like Brazil, Australia and the UK, and currently at McCann Worldgroup in London. My passion for advertising and craft drives me to pursue the best combination of idea and visual execution, always pushing to elevate the quality of my client’s work to the next level.

With extensive experience working for a large variety of clients, from automotive (Jeep, Fiat, Dodge and Volkswagen cars and trucks), food and beverage (Coca-Cola Company, Pepsi, McDonald’s and KFC) as well as governmental (Brazil and NSW) amongst others.

I have also had success working on a number of pitches for Acer Global, Acer UK, Egypt Tourism, Transport NSW, Gambling Help NSW, Telhanorte (a Brazilian hardware store account worth more than 40 million Brazilian Reais for Ogilvy São Paulo), Motorola G5 and Fiat Mobi.

Since January 2024, I've also started teaching an Art Direction course in partnership with ELVTR.

Work experience:

UK (2021 - )

_McCann Worldgroup (2021 - Present)

_Art Direction Instructor - ELVTR (2024 - Present)

AUSTRALIA (2017-2020)

_The Works

_Ogilvy & Mather Sydney

_VML Australia

BRAZIL (2011-2017)

_Ogilvy & Mather Brazil

_Leo Burnett Brazil

_AlmapBBDO

_Fischer

_Loducca

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AWARDS:

Cannes Lions
Bronze Lion 2024 - Innovation - Reef Relief
Shortlist 2024 - Direct - Reef Relief
Shortlist 2024 - Health and Wellness - Reef Relief

The One Show
Shortlist 2021 - Events / Stunts / Competitions - KFC Weddings

LIA
Silver 2024 - Health & Wellness - Prototype - Reef Relief
Bronze 2024 - Health & Wellness - Innovation - Reef Relief

The One Show - Asia Showcase 2020
Direct Marketing | Live Events/In-Store - KFC Weddings

Webby Awards
Webby Awards Winner 2023 - Websites and Mobile Sites, Entertainment - Predator It Lies Within Website
People's Voice Winner 2023 - Websites and Mobile Sites, Entertainment - Predator It Lies Within Website

Spikes Asia
Bronze PR 2021 - KFC Weddings (Fast Food)
Shortlist PR 2021 - KFC Weddings (Use of stunts and events)
Shortlist Direct 2021 - Heineken Driver's Fridge

Caples Awards
Silver PR 2020 - KFC Weddings
Silver Integrated 2020 - KFC Weddings
Bronze Traditional Media 2020 - KFC Weddings
Bronze Ambient/Guerilla/Outdoor 2020 - KFC Weddings

Effie Awards
Australian Effies - Bronze 2021 | Marketing Solutions Other Than Advertising - KFC Weddings
APAC Effies 2021 - Finalist / Restaurants / KFC / Weddings
APAC Effies 2021 - Finalist/ Branded Utility / KFC / Weddings

Ad Stars
Finalist Integrated 2020 - KFC Weddings
Finalist PR 2020 - KFC Weddings (1)
Finalist PR 2020 - KFC Weddings (2)

Finalist Brand Experience & Activation 2020 - Heineken Driver's Fridge
Finalist Design 2020 - Heineken Driver's Fridge
Finalist PR 2020 - Heineken Driver's Fridge
Finalist Direct 2020 - Heineken Driver's Fridge
Finalist Outdoor 2020 - Heineken Driver's Fridge

Young Lions Brazil
Young Lions Young Lions Brazil Program 2015 Finalist

BestAds on TV
Best of the Week - Outdoor: Reef Relief Sunscreen
Best of the Week - Interactive: KFC Weddings
Best of the Week - Print: Mayhew Therapaws ‘Tunnel’
Best of the Week - Interactive: The Missing Captcha
Best of the Week - Interactive: Hidden Truth
Best of the Week - Ambient: Heineken The Driver's Fridge