Coca-Cola Footy

Coke has been present at stadiums all over Australia and New Zealand for many years, however, they’ve never done anything about this sponsorship… until now. In 2019 Coca-Cola will be part of 3 of the most important Footy codes in ANZ: Rugby League, Rugby Union and Aussie Rules.

Tasked with creating a campaign that spoke to Coke’s presence across all 3 codes, we also wanted to highlight the individual elements that make each sport special. That’s why we created this campaign that showcases what Footy means to different people, how powerful sports can be in our communities and that footy goes a little bit better with a Coke.

Coke + Rugby League

Coke + AFL

Coke + Super Rugby (New Zealand)

We also created a suite of new imagery for the world-famous Karma photography owned by Coke, focusing on the individual footy codes and the moments of celebration they bring.