Missing Captcha

Every year 200,000 people go missing in Brazil, and the best way to help find them is to share information with as many people as possible. But how can we make everyone pay attention to the photos and names in a way that’s impossible to ignore?

We launched a platform that easily replaces the random words and numbers from regular captchas with information on missing people. This way, website users would have to pay attention, and in case they had any information on a missing person, they could simply click on the button to let Mães da Sé know.