KFC Weddings
Many people have a special relationship with KFC. They’re places where they met their first crush, locations of first dates
and more recently, a pitstop between wedding ceremony and reception.
This made us think. If people are already hitting KFC on their wedding day... then why shouldn’t we marry them as well?
This print ad was published by high fashion magazines like Harper's Bazaar and Vogue with the ambition of causing people to double-take while reading those mags. At first glance, it's a beautiful wedding dress ad, but wait...
“The holy grail of engaging brand marketing.”
“Nothing says “I love you” like 11 herbs and spices.”
Recognitions:
The One Show
Shortlist 2021 | Events / Stunts / Competitions – Live / In-Person - KFC Weddings
The One Show - Asia Showcase 2020
Direct Marketing | Live Events/In-Store - KFC Weddings
Spikes Asia
Bronze PR 2021 - KFC Weddings (Fast Food)
Shortlist PR 2021 - KFC Weddings (Use of stunts and events)
AdStars
Finalist Integrated
Finalist PR (1)
Finalist PR (2)
Caples Awards
Silver PR 2020
Silver Integrated 2020
Bronze Traditional Media 2020
Bronze Ambient/Guerilla/Outdoor 2020
Best Interactive Ad of the Week (Sep 23/2019) - Best Ads on Tv
“Winner: KFC 'KFC Weddings'.
If the brief was to get more people to the KFC website, then this idea was brilliant! If it was to just make something hilarious, then it was equally brilliant. 'Put a wing on it', hahahaha, YES! Who the hell would have their wedding at KFC? Well, plenty of people - apparently. Build it and they will come. News of this has spread all over the world now. Cracking idea.” - Marcus Tesoriero, ECD The Brand Agency